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Merchants of Culture CDROM

Merchants of Culture: Niche Marketing and Mass Media (CD-ROM)

$199.00 (plus shipping and sales tax)

This valuable resource contains dozens of video and print examples of how advertisers market harmful substances such as alcohol and tobacco to various niche audiences, including Native Americans, Latinos, African Americans, Asians, GLBT and Women. This is an excellent primer for introducing the subject of cultural marketing to high school and middle school students. This is also a great product for health professionals and councilors working in the area of prevention.

This CDROM contains handouts and suggested classroom use, plus a guided Media Literacy Tutorial.

Includes Self-Contained Lesson Modules on:

1-Media and Culture
2-Media, Fear and Desire
3-Media and Alcohol
4-Media and Tobacco
5-Media and Body Image
6-Media-Sexulaity-Relationships
7-Media and Violence
8-Media and Physical Health

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Media Lit Pods

Media Lit Pods are breakout modules from Merchants of Culture that can be purchased separately or in groups.

Media Lit Pod #1 - Media, Fear and Desire

$35.00

The "Media, Fear and Desire" module examines how we live in a culture that promotes addiction, whether it's oil, coffee, fast food, alcohol or tobacco.  The reasons are much deeper than a physical chemical dependence; it goes to the core of our being- how we feel about ourselves, where we see ourselves in the world and fundamentally who we are in our hearts. Rather than focus simply on a specific drug, we take a broad view to see how addiction is systemic of media.

Each Media Lit Pod includes a Media Literacy Tutorial, Media Literacy Handouts and Resources, and the "Media and Culture" lesson (a combined $50 value).  Each module is an excerpt of the Merchants of Culture CDROM. All Pods come with a CDROM containing Quicktime movies, jpeg image files and PDF lesson guides.

The "Media and Culture" module is a general overview and introductory lesson on media literacy and the relationship between media and culture. It includes a step-by-step lesson on how to read media as maps, understand symbols and understand culture.

Media Lit Pod #2 - Media and Alcohol

$35.00

The "Media and Alcohol" module deepens our understanding of how alcohol ads target youth through humor and codes, and also reveals standard techniques used to promote addiction and alcoholism.

Each Media Lit Pod includes a Media Literacy Tutorial, Media Literacy Handouts and Resources, and the "Media and Culture" lesson (a combined $50 value).  Each module is an excerpt of the Merchants of Culture CDROM. All Pods come with a CDROM containing Quicktime movies, jpeg image files and PDF lesson guides.

The "Media and Culture" module is a general overview and introductory lesson on media literacy and the relationship between media and culture. It includes a step-by-step lesson on how to read media as maps, understand symbols and understand culture.

Media Lit Pod #3 - Media and Tobacco

$35.00

The "Media and Tobacco" module reveals the manipulation techniques at the disposal of commercial tobacco companies. Tobacco companies sell a lifestyle; some themes to watch out for are masculinity, cool, sexy, night, urban and excitement. They also play on the association with alcohol; it is highly recommended to combine this with Pod #2 - "Media and Alcohol."

Each Media Lit Pod includes a Media Literacy Tutorial, Media Literacy Handouts and Resources, and the "Media and Culture" lesson (a combined $50 value).  Each module is an excerpt of the Merchants of Culture CDROM. All Pods come with a CDROM containing Quicktime movies, jpeg image files and PDF lesson guides.

The "Media and Culture" module is a general overview and introductory lesson on media literacy and the relationship between media and culture. It includes a step-by-step lesson on how to read media as maps, understand symbols and understand culture.

Media Lit Pod #4 - Media and Body Image

$35.00

The "Media and Body Image" module demonstrates how the media is intrinsically related to sexuality and gender identity. It's also about power. As seen with alcohol and the addiction, power relations define roles for men and women. Many of these attitudes and beliefs predate mass media, but have been amplified by the pervasiveness of media in our lives.

Each Media Lit Pod includes a Media Literacy Tutorial, Media Literacy Handouts and Resources, and the "Media and Culture" lesson (a combined $50 value).  Each module is an excerpt of the Merchants of Culture CDROM. All Pods come with a CDROM containing Quicktime movies, jpeg image files and PDF lesson guides.

The "Media and Culture" module is a general overview and introductory lesson on media literacy and the relationship between media and culture. It includes a step-by-step lesson on how to read media as maps, understand symbols and understand culture.

Media Lit Pod #5 - Media-Sexuality-Relationships

$35.00

In the "Media-Sexuality-Relationships" module, much of what we call "sexuality" is actually about gender identity, relationships and power. This module explores how men and women are defined in the media and examines how that impacts relationships. It is highly recommended that this Pod be combined with Pod #5 - "Media and Body Image."

Each Media Lit Pod includes a Media Literacy Tutorial, Media Literacy Handouts and Resources, and the "Media and Culture" lesson (a combined $50 value).  Each module is an excerpt of the Merchants of Culture CDROM. All Pods come with a CDROM containing Quicktime movies, jpeg image files and PDF lesson guides.

The "Media and Culture" module is a general overview and introductory lesson on media literacy and the relationship between media and culture. It includes a step-by-step lesson on how to read media as maps, understand symbols and understand culture.

Media Lit Pod #6 - Media and Violence

$35.00

In the "Media and Violence " module we see that violence in the media in various places: television, film, sports, news, cartoons and video games, not to mention in the lyrics of popular music (country, metal, rap and Norteño to name a few) and in the pages of magazines. Our culture glorifies violence, often associating it with male identity, although examples exist of females committing acts of violence under the pretence of “empowerment.” Module looks at multiple examples of media violence and tries to identify some of the broader cultural influences that condition us to accept violence as normal.

Each Media Lit Pod includes a Media Literacy Tutorial, Media Literacy Handouts and Resources, and the "Media and Culture" lesson (a combined $50 value).  Each module is an excerpt of the Merchants of Culture CDROM. All Pods come with a CDROM containing Quicktime movies, jpeg image files and PDF lesson guides.

The "Media and Culture" module is a general overview and introductory lesson on media literacy and the relationship between media and culture. It includes a step-by-step lesson on how to read media as maps, understand symbols and understand culture.

Media Lit Pod #7 - Media and Physical Health

$35.00

The "Media and Physical Health" module  extends from the analysis of tobacco and alcohol ads to demonstrate that selling addiction is limitless. According to advertising, other things like candy, cookies and fast food can seemingly cure depression and low self-esteem. Again and again we see that products are the magic elixir to uplift and solve life’s miseries.  This module looks at some other products, likes sugar snacks, junk food and soda, that impact our health, all with an eye towards cultural marketing.

Each Media Lit Pod includes a Media Literacy Tutorial, Media Literacy Handouts and Resources, and the "Media and Culture" lesson (a combined $50 value).  Each module is an excerpt of the Merchants of Culture CDROM. All Pods come with a CDROM containing Quicktime movies, jpeg image files and PDF lesson guides.

The "Media and Culture" module is a general overview and introductory lesson on media literacy and the relationship between media and culture. It includes a step-by-step lesson on how to read media as maps, understand symbols and understand culture.